Joey Friedman is a Florida entrepreneur whose business ventures, most notably Invo Enterprises, Inc. and Tatu Sushi Lounge, LLC are as multi-faceted, successful, and dazzling as his personal life. Joey scuba dives for fun, has 2 kangaroos as pets, is a Certified Public Accountant, has a real estate license, as well as a pilot’s license, and has earned a Master’s Degree in Business Administration and another Master’s Degree in Accounting. Additionally, Joey has owned several restaurants, developed and operated 10+ companies, and in his spare time visited over 60 different countries around the world and almost every state in the US. Joey has acted in national TV commercials and been featured in over 20 newspaper and magazine articles.




Known for his extravagant wardrobe, Joey often dons designer jeans and one of his extensive collection of bright and exciting dress shirts. Joey knows that his clients expect excitement and fun with their Invo Enterprises and Tatu Sushi Lounge experience — so Joey meets their expectations, presenting a brand of himself that is both client friendly and genuine.




For Joey, a Miami native who grew up in Parkland, Florida, whatever he does, he does completely and without shortcuts. His personal life illustrates the point. As he says on his Facebook page, “when I’m out exploring the world, you’re likely to find me completely immersing myself and taking full advantage of all the local opportunities such as riding through the desert on a camel, scuba diving with sharks, climbing an active volcano, wading thru the rubble of vacant buildings in the nuclear wasteland of Chernobyl, swimming with stingrays, exploring the bottom of the Caribbean ocean in a submarine, landing on an iceberg with a helicopter, or zip-lining hundreds of feet over the Gamboa rainforest in Panama!”




Joey holds a Master’s Degree in International Business, Bachelor’s in Accounting, with minors in Economics and Criminology, and Graduate Certificate in New Venture Creation from the University of Florida. He holds a Master’s Degree in Accounting from Florida Atlantic University as well as a private pilot license, CPA license, and Florida Real Estate License. He is also NAUI advanced scuba certified.




Joey Friedman doesn’t just think outside the box, he fills the box, inside and out. “It makes no sense,” says Joey, “to try to be the second-place version of someone else rather than the first place version of yourself.” Joey Friedman gives everyone 100%, and it’s 100% Joey Friedman.


With a passion for never leaving a project unfinished, Mike Farzad has helped develop a once fledgling company called INVO Enterprises into the dominant brand it is today. His specialty and experience lies in sales, marketing & management. He received his BSBA in Decision Information Science (DIS) from the University of Florida and a MSBA in Entrepreneurship from the University of Florida. In the past 8 years, he’s created 3 companies including a college sports bar and grill, a restaurant & a marketing company. The marketing company, INVO Enterprises, was created in 2006 and has generated revenues in excess of $5 million.


He’s helped grow the clientele base from local companies to numerous Fortune 500 companies and one of the largest student housing property owners in the country. In addition to the core business of marketing & advertising, he was able to grow INVO Enterprises into several other industries and thus diversify the portfolio of services. By doing so, Mike has solidified INVO Enterprises as a leader in print media, transportation, promotional products, & advertising to the college demographic. In achieving all of his goals, Mike has never lost sight of one of the most important and fundamental principles of business and life- “It’s all about relationships.”

Invo Inc. provides businesses (large or small), fraternities, sororities, and a host of other organizations with a plethora of services. Our services include but are not limited to:


  • Promotional Products (conception to printing)
  • Graphic Design (conception to development)
  • Print Media (conception to printing)
  • Photography Services
  • Event Planning
  • Private Venue Rentals
  • Transportation (School bus, Motor Coach, Limousine, and Party Bus)
  • Artist Bookings (Bands, DJs, Celebrities, etc.)
  • Travel Agency
  • Catering


With over 10+ years of experience marketing and advertising to the college demographic along with management that boasts Master’s Degrees in Business from the University of Florida, INVO Enterprises Inc, has created numerous long-term relationships with local and national companies. In turn, we manage the marketing portfolios of several local restaurants, bars, and nightclubs. As our company has grown, so have our services. The one thing that has remained steady has been our core principle of providing a higher level of customer service while maintaining lower prices.


Our achievements have resulted in multiple magazine and newspaper articles. In addition, we have aggressively expanded to doing business in almost every state. Our clientele base has risen from locally dominant companies to national and international brands. We conduct business with major beverage distributors, educational institutions, restaurant chains, entertainment providers, apartment communities and the list goes on and on. INVO Enterprises has collaborated with these clients to develop and successfully execute some of the largest events (with up to 7,000 participants) in North/Central Florida. INVO Enterprises has also promoted concerts for national acts such as “We The Kings” and “A White Tie Affair.” INVO Enterprise’s Estates Pool Parties and NightGlo Paint Parties are legendary!


Our Team